Lorillard LLC (NYSE:LO) Lorillard LLC (NYSE: LO April 17, 2015 BUY av $70.68
Lorillard, Inc. (Lorillard) is a tobacco company. The Company is engaged in the manufacture and sale of cigarette products. The Company operates in two sectors: cigarettes and electronic cigarettes. The cigarettes segment consists of the operations of Lorillard, Inc., Lorillard Tobacco and related entities. The electronic cigarettes segment consists of the operations of the MECC, Inc. (eCigs BLU), Cygnet UK Trading Limited (SKYCIG) and related entities. The Newport brand of the Company includes both menthol and non-menthol deals product. Product line of the Company includesbrand families marketed under the name of Kent, True, Maverick, and Old Gold. These five brands are 45 different product lines, which vary in price, taste, flavor, length and packaging. The company also sells electronic cigarettes directly to adult consumers on the Internet. It produces cigarettes for both premium and discount segments of the domestic cigarette market.